Written as a working reference for real websites. Verify current documentation and production behavior before changing live systems.
Nofollow / Sponsored Checker is one of the live checks used by RUTSS when it analyzes a website. List nofollow, sponsored and UGC links. The useful part is not only seeing a pass, warning or issue: it is understanding what the signal means on the real URL and whether it matches the site’s intended behavior.
Use this guide together with the live RUTSS result. Start with the evidence returned by the server or page, confirm the behavior on an important production URL, make the smallest appropriate change, and then run the same check again.
What Nofollow / Sponsored Checker actually checks
Lists nofollow, sponsored and ugc links.
RUTSS checks the live response rather than trusting a CMS setting or plugin screen. That matters because proxies, redirects, templates, caches and deployment rules can change what visitors and crawlers actually receive.
Verify this against at least one real production URL before treating it as solved.
Why this signal matters
Rel attributes communicate link treatment and can reveal missing sponsorship labels or blanket nofollow usage.
A warning is useful only when it connects to a real effect. Prioritize the result when it affects important URLs, crawling, indexing, security, performance, accessibility or the ability of users to understand the page.
Verify this against at least one real production URL before treating it as solved.
How to read the RUTSS result
Review these points: nofollow, sponsored, ugc, Destination domains, Unexpected rel combinations.
Read the result in context. A single value can be technically valid but still wrong for the page’s purpose, so compare the evidence with the URL you expected to serve.
Verify this against at least one real production URL before treating it as solved.
Common problems and practical fixes
If RUTSS reports a problem, fix the source of the signal rather than hiding the warning. Check the application or CMS setting, the generated HTML, the server or reverse-proxy rule, and any CDN layer that can rewrite the response.
Make one controlled change at a time. Keep a rollback path for production changes, especially redirects, indexing directives and security policies.
Verify this against at least one real production URL before treating it as solved.
How to verify the fix
Rel attributes are used intentionally and consistently.
After deployment, clear only the caches that can affect the signal, request the live URL again and rerun this same RUTSS tool. Confirm that the warning is gone and that the intended page still works for users and crawlers.
Verify this against at least one real production URL before treating it as solved.
Questions & answers
Short, practical answers to the questions readers usually have after implementing this topic.
Does a warning always mean the website is broken?+
No. Some warnings are contextual. The important question is whether the detected behavior conflicts with the intended behavior of an important URL.
Should I fix this in a plugin or on the server?+
Fix it where the signal is actually produced. Depending on the check, that may be the CMS, template, application, web server, CDN or DNS provider.
How often should I run this check?+
Run it after relevant releases or configuration changes and as part of a regular website health review.
How do I know the issue is really fixed?+
Verify the live URL, then rerun the same RUTSS check. A fix is complete when the evidence changes as expected without creating a new problem elsewhere.
Authoritative resources
Primary documentation used to support the technical recommendations in this article.